Blog
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E‑E‑A‑T: Strengthening your site’s Experience, Expertise, Authority and Trust in the AI era
Why E‑E‑A‑T Matters? Google’s Search Quality Rater Guidelines use four pillars to evaluate how much value a piece of content provides: Experience, Expertise, Authoritativeness and Trustworthiness. Although E‑E‑A‑T is not a single ranking signal, it shapes how raters judge quality, particularly for “your money or your life” topics such as health, finance and law. Among